As one of the largest and most influential comprehensive trade exhibitions in the UK, the 75-year-old Birmingham Spring Fair attracts over 100,000 professional buyers and brand owners from around the world every year, serving as a trendsetter in the home, fashion, and gift industries. In February 2025, Dalian Talent Group, a leading player in the global fragrance industry, showcased its international brand Aroma Naturals at the Birmingham Spring Fair. The group not only captivated global olfactory aesthetics with its fashionable fragrances but also unveiled new fragrance products in collaboration with top global pop culture brands such as Disney and HELLO KITTY, demonstrating Dalian Talent Group 's global brand momentum and kicking off its 2025 global exhibition tour.
The aroma of exotic flowers, the fragrance of tropical fruits, and the salty scent of sea breezes painted a wonderful picture of tropical island life, turning the vibrant scenes from movies into reality. The highlight of Dalian Talent Group 's exhibition was undoubtedly the global premiere of its Disney classic character fragrance series. Inspired by classic images from Disney films such as "Lilo & Stitch," which was soon to be released worldwide, the fragrance products deeply integrated Disney's playful aesthetics with Talent 's fragrance art, creating an "immersive fairy tale experience" from the cinema to the living room.
In addition to the customized fragrance works for "Lilo & Stitch," Dalian Talent Group 's strategic collaboration with Disney resulted in a full range of fragrance products dedicated to classic IP images including Mickey Mouse, Pooh Bear, and Disney Princesses. The global premiere of the entire Disney product line stole the show at the Birmingham Spring Fair, attracting widespread attention from global buyers and fragrance enthusiasts.
Behind the collaboration with Disney lies the expanding influence of Dalian Talent Group 's global branding strategy. As the only international fragrance industry enterprise with manufacturing bases in China, ASEAN, and the EU, Talent, leveraging its international supply chain and design capabilities, can swiftly respond to cultural preferences in different markets. Prior to this, Dalian Talent Group had already partnered with international fashion brands such as HELLO KITTY, French Connection, LOOKS by Wolfgang Joop, Mr. Men & Little Miss, and Hell's Kitchen to launch a series of IP-themed fragrance products. With unique creativity, these products cater to global consumers' preference for classic fragrances while breaking through cultural barriers with the global influence of IPs.
Similarly, Dalian Talent Group 's shea butter wax series of low-carbon fragrance products was also one of the highlights of the exhibition. As one of the first fragrance product groups globally to obtain RSPO palm oil certification, Talent not only uses biodegradable materials but has also obtained ISO 50001 energy management system certification, leading the industry in low-carbon initiatives.
The essence of fragrance is to convey a better life, and sustainability is the foundation of this beauty. This philosophy of Dalian Talent Group is also reflected in its collaboration with Disney, where joint product packaging uses FSC-certified recycled paper materials, integrating environmental protection into the IP economy.
With a deep commitment to globalization, embracing cultural crossovers, and adhering to green innovation, Dalian Talent Group has transformed from its inception in 1997 to an international star at today's Birmingham exhibition. At the beginning of its 2025 global exhibition tour, Dalian Talent Group continues to move forward towards its vision of "creating a world-class fragrance leadership brand."