A New Trend of Fragrance Rises in Birmingham
Having just concluded the Paris International Home Furnishings Exhibition (MAISON&OBJET), Talent Group reunited with its global fans in the UK.
The wind in Birmingham had just started to take on a chilly edge, yet this city, brimming with an industrial and robust style, opened its arms wide to invite fashion brands from around the world to participate in one of Europe's top three exhibitions—the Birmingham Autumn Fair, a globally renowned event with a long history.
The influence of the Birmingham Fair stems from its gathering of the most elite brands and manufacturers in the global fashion industry. The fashion trends it showcases will set the new direction for the global market in the future. As a globally leading professional fragrance brand, Talent Group was invited to participate, presenting a new season's exhibition of global fragrance lifestyle aesthetics. Alongside renowned international brands such as Disney and Hello Kitty, it set off a new wave of fragrance fashion.
Immediately after the Paris exhibition concluded, colleagues from Talent Group's Global Marketing Center wasted no time in crossing the English Channel and returning to their UK headquarters. By the end of 2023, the Zhuan Fragrance Global Marketing Center was established in London, and the fifth global overseas brand warehouse was set up in Birmingham.
Talent Group has always been committed to integrating global resources to serve the healthy and joyful lives of consumers worldwide, with its products畅销 (well-sold) in 101 countries globally. To this end, Zhuan Fragrance has established manufacturing bases in China, Thailand, and Poland, and set up research and development institutions in China, Germany, and France. By working closely with world-class perfumers, it has created numerous classic works and introduced globally popular fashion fragrance creations to the Chinese market, bringing a more diverse array of fragrance artistic charm to fragrance enthusiasts.
As the brand's global influence continues to grow, Talent Group has successively forged strategic partnerships with over a dozen internationally renowned brands, including Disney, Hello Kitty, Mr. Bean, Hell's Kitchen, French Connection, and Mr. Men and Little Miss, jointly launching new IP fragrance products.
When the adorable image of HELLO KITTY is associated with home fragrances, Talent Group's "boundary-breaking" fragrance creations quickly became one of the most popular works at the exhibition. These new works, created in collaboration with internationally renowned fashion brands, enable fragrances to transcend the "dimensional wall" of home decor, pioneering a new trend in IP home fragrances. Based on Talent Group's unique visual and olfactory dual aesthetic style, the incorporation of cultural and emotional connections from fashion IP has opened up a broader creative space for fragrance fashion. Talent has designed unique scents and shapes for each classic brand, not simply through brand superposition, but by decoding cultural genes through fragrances. This approach has garnered widespread attention and high praise from professional visitors and merchants from around the world.
These innovative products not only lead the global fragrance industry in a new natural trend but also demonstrate through practical actions that Talent, as a globally leading professional fragrance brand, is leading the entire industry towards sustainable development with the power of technology and innovation, continuously advancing to create a healthy and joyful life for consumers worldwide.