Imagine the impact on the world when Universal Music, the world's largest music recording group, joins forces with Disney, the world's largest entertainment and media conglomerate, alongside Hello Kitty, the global icon of cuteness, and Mr. Bean, the comedic giant who brings laughter worldwide, to form a brand "supergroup."
Recently,Talent Group, a leading global fragrance enterprise, accomplished this "monumental feat."
At the "Ambiente 2025" International Consumer Goods Fair in Frankfurt, Germany, Talent Group collaborated with 12 top international brands, including Disney, Universal Music, Hello Kitty, Mr. Bean, Hell's Kitchen, and Aroma Naturals, to create a brand "supergroup." Through cross-border innovation, they redefined the infinite possibilities of home fragrances and demonstrated Talent's innovative prowess to the world.
As one of the largest and most influential consumer goods exhibitions globally, the "Ambiente 2025" International Consumer Goods Fair in Frankfurt is known as the "vane of life aesthetics." During the five-day event from February 7th to 11th, 4,660 exhibitors from over 170 countries gathered at the Frankfurt Exhibition Center. This top global fashion event provided the perfect stage for Talent's brand "supergroup" debut.
"This is simply a mini exposition of top global brands!" exclaimed Mr. Neymar, a businessman from South America. At the "Ambiente 2025" exhibition, Talent was the hottest attraction. Based on the unique DNA of each brand in the "supergroup,"Talent specially developed different product series. In the Disney series, inspired by classic characters from upcoming Disney films like "Lilo & Stitch," Talent deeply integrated Disney's playful aesthetics with its fragrance art, creating an "immersive fairy tale experience" from the theater to the living room. Additionally, Talent designed exclusive full-series fragrance products for classic IP characters such as Mickey Mouse, Winnie the Pooh, and Disney Princesses.
Hello Kitty's cuteness, Mr. Bean's humor, French Connection's British fashion, LOOKS by Wolfgang Joop's toughness, Hell's Kitchen's fiery spirit, and Mr. Men & Little Miss's whimsical charm…Talent designed unique scents and appearances for each member of the "supergroup." This was not a simple brand overlay but a decoding of cultural genes through fragrance.
All fragrance creations of the brand "supergroup" were designed and manufactured by Talent Group. As the only global fragrance leader with production bases in China, ASEAN, and the EU, Talent has built innovative design capabilities centered around its China Design Center, which holds the title of "China Light Industry Industry Design Center," its German Design Center, and its French Perfume Creation Center. Leveraging its global supply chain and the strategic positioning of its three manufacturing bases, Talent can swiftly respond to cultural preferences in the global market. It is this concentration of formidable design and manufacturing capabilities that has attracted top global fashion brands to form such a powerful brand "supergroup."
Frankfurt is the second stop on Talent Group's 2025 global tour. We look forward to more excellent fragrance creations from Talent Group and its brand "supergroup" in the upcoming fashion journey, creating healthy and joyful home lives for global consumers.